Created by Alessandro Michele, the Gucci Bloom scents are inspired by the idea of absolute authenticity, the freedom to be who you are. The new fragrance Gucci Bloom Ambrosia di Fiori invites those who wear it to celebrate their true selves and the emotions they feel. Matching this expression, the perfume is deepened in a refined Eau de Parfum Intense. An imaginary garden redolent of flowers and plants in diverse types and colours, the original Gucci Bloom scent is the foundation of Gucci Bloom Ambrosia di Fiori.